Small Business

Identifying Your Marketing Personality

What is your marketing personality? Are you more of a Dave Ramsey, professor-ish personality? A fast talking, excited personality like Billy Mays? There are all kinds of different marketing personalities you might have. Identifying your marketing personality can make your marketing much more powerful and efficient.

 

==> How Identifying Your Personality Helps

 

There are a few key ways that identifying your personality can really help.

 

First, it allows you to match your website’s branding and colors to your personality. If you have a jubilant personality, you’ll want to use colors like yellow and red. If you have a more somber tone, you might want to use blacks or blue.

 

Knowing your personality type makes it easier for you to write and create content. You’ll know what kind of voice tends to work best for you and can shape your content more easily. It’s much better to approach content creation with a voice in mind than to blindly try to figure out what your audience wants.

 

Knowing your personality type also makes it easy for people to give you feedback. For example, if you show a content piece to your spouse, they can tell you if it sounds “on” or “off” based on the personality that you generally exhibit.

 

==> Figuring Out Your Marketing Personality

 

So how do you actually figure out your marketing personality?

 

Start by looking over your content. Look at your written articles, your video content, your blog content and anything else. Ask yourself: What kind of voice comes through? What kind of personality are you representing?

 

Often time’s you might get the sense that there’s a personality in there, but it isn’t really coming through yet. If that’s the case, try to put a finger on what that personality is. What would it sound like it if were louder? What is your most powerful personality?

 

Talk to people around you and talk to people in your market. Ask them what they think your personality is. Do you agree with them?

 

If you come up with a few different voices, try to pick a main one. It’s okay to have different personalities, of course. But when you’re representing yourself to the public, it really helps to have a primary personality that people can relate with. Pick your strongest personality and run with it.

 

This whole process shouldn’t take more than a day or two. Review your content and figure out your personality, even if it isn’t clearly defined yet. Talk to people and get their opinion. Once you have a clearer idea of what your personality is, try to consciously embody that personality next time you’re creating content.

 

Try pushing that personality a little too far, to the point of it seeming unrealistic, then pulling back. You might be surprised at how hard it is to overdo it. The more you dial up your personality (within reason,) the more likely people are to be attracted to you.

 

Are you a small business owner? How does personality marketing work for you?

Read More

How to Have a Productive Day When You Just Don’t Feel Like It

Some days are definitely better than others. On the good days, you wake with an imagination packed with great ideas and the motivation and energy to get it all done. Other days, you feel like you’d rather stay in your pajamas and watch cartoons, soap operas and talk shows all day.

 

Whether you’re feeling under the weather, unmotivated, or overwhelmed there are days when everyone needs a little help to be productive. The following tips and ideas will help you have a productive day when you just don’t feel like doing anything.

 

  1. Start Small – Instead of trying to tackle the biggest and most important item on your list, try working on something small. Success and accomplishment are often motivating. Once you complete your smaller task successfully, you’ll likely have more energy to tackle another task. As each task is checked off the list, you’ll be surprised how much you can actually accomplish. In fact, sometimes the days that start off the worst often end up being the most productive.

 

  1. Organize Instead – Sometimes procrastination is caused by feeling overwhelmed. Instead of trying to check items off of a list, try organizing small focuses spaces instead. Or if your space is organized, work on organizing business projects.

 

  1. Brainstorm and Plan for the Future – In your pajamas, curl up in your favorite spot with a pen and a pad of paper. Begin planning for the future of your life or business. You might brainstorm an idea for a new book or begin making a list of content topic ideas for your blog. Maybe it’s time to add a new product or service to your business offerings. Use this downtime to build your future.

 

  1. Read, Learn, Research – Use the time to catch up on industry blogs, to read books in your niche and to research your competition. Just because you don’t feel like getting things done doesn’t mean you can have a productive morning surfing the internet and learning more about your business and your customers.

 

  1. Connect With Associates – Sometimes all it takes is an online chat or a phone call to another entrepreneur to get inspired. Often just telling someone that you’re not feeling motivated will help push the feeling aside. Ask your friend or associate what they do when they feel unmotivated. Maybe they have a silly trick that will work for you.

 

Finally, consider seeking motivation in the form of music or a pleasant walk outside. Sometimes simply breaking your daily routine will help you find inspiration and motivation. Slow days happen. When they do, be prepared to work through them with relaxed confidence.

 

Did I forget to list a tip that you use? Place it in the comments below…

Read More